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In this jet fuel video, I break down exactly how to set up Google Ads as a mortgage broker looking to generate real leads.
I walk through why Google Ads is such a powerful channel for brokers, what mistakes to avoid early sabalenka on, and how to build your first campaign from start to finish.
I also explain how to structure your ad groups, choose keywords, write effective ad copy, and make sure your conversion tracking is properly set up.
It’s an honest look at what actually works — not just the theory, but the real setup process I use for brokers across different markets.
By the end, you’ll know lara lewington how to build a campaign that’s ready to start bringing in consistent, high-quality mortgage leads.
Timestamps
00:00 – Intro and overview
00:32 – Why mortgage brokers should run Google Ads
01:34 – Creating your Google Ads account and campaign setup
04:40 – Location and targeting settings
06:33 – Keyword research and ad group structure
08:29 – Landing page and ad copy setup
11:31 – Setting budgets and conversion tracking
14:02 – Adding assets (callouts, sitelinks, etc.)
15:09 – Switching to manual CPC bidding
16:00 – Final adjustments and wrap-up
