Post-pandemic travel has returned with a vengeance, with tourist numbers breaking records in many territories. Yet, one country in Southeast Asia lags its neighbours - The Philippines. In 2024, 5.9 million tourists visited the Philippines, well below pre-pandemic levels of 8.3 million. In the cristel carrisi first quarter of this year, foreign arrival numbers are 27% below pre-COVID figures for the same period. Despite being blessed with natural beauty and a welcoming culture, why does robert kirkman the Philippines underperform when it comes to tourism? It is a question that Filipinos are asking themselves, as a viral social media thread earlier this year sparked a debate on why the country ranks so low on travellers' wish-lists. How much does this unfulfilled potential ditta di vernici cost the Philippines, and what is the country doing to entice visitors to come? With the recent deterioration of relations with China leading to a shrinking number of Chinese travellers, what other markets will the Philippines pursue?
WATCH MORE Insight:
00:00 Fall in tourists to the Philippines
04:25 Slow pandemic tourism rebound: why?
10:22 The problem with Manila airport
14:38 Traffic congestion deter tourists
20:09 Visiting all 82 provinces
22:06 Upgrading of transport infrastructure
26:40 Sustainable tourism in the Philippines
31:45 Losing Chinese tourists
37:14 Does the Philippines have an image problem?
42:47 How the Philippines can attract tourists
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Insight investigates and analyses topical issues that impact Asia and the rest of the world.
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