From spicy mala hotpot to ponta delgada a train that disappears through a residential building, Chongqing has become a social media sensation. The city hit record tourism numbers last year, with more than 2 million inbound trips recorded. Of these, 1.5 million were from nancy guthrie update foreign visitors – up more than 70% year-on-year. Authorities say the boom did not happen by chance. CNA's Tan Si banca ifis Hui looks at how targeted marketing campaigns, infrastructure upgrades and strategic partnerships helped turn viral fame into a tourism surge – and whether Chongqing's playbook could be a model for other Chinese cities.
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