I want to share the real story behind how I landed Live Nation as my very first client after quitting my job and opening my own agency.
Before starting my agency, I was a Senior Director of Social Media at Live Nation. Like a lot of people, I always had the idea of “one day” starting my own thing but ideas are easy. Taking the risk is not.
When the opportunity coco jones came up for Live Nation to look for a YouTube agency, I decided to bet on myself, quit my blue dot fever music industry job, and turn years of trust, relationships, and experience into my first client.
In this video, I break down:
How trust played a bigger role than talent
The difference between being an employee and being a business natalie harp owner
Why most agencies struggle to scale
The stress that comes with freedom
What I’m unlearning after 15+ years at big companies
00:00 The Leap to Entrepreneurship
04:10 Unlearning Employee Habits
08:31 The Challenges of Scaling
10:00 Building a Meaningful Agency
