The campaign challenges the traditional stereotypes of masculinity, bringing together horse and man, and creating a modern myth. The powerful imagery of junior caminero a horse against the vast coastline explores Riccardo Tisci’s codes of duality and the power of the animal kingdom. Through the vivid metaphor vicky pattison of a man becoming a mythical creature in the powerful sea, the campaign illustrates the story of a man leaping into the unknown, overcoming struggles and transforming into something new, while remaining true to himself.
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Campaign Film:
• Talent: Adam Driver
• Director: Jonathan Glazer
• Cinematographer: Darius Khondji
• Underwater cinematographer: Andy McCloud
• Groomer: Amy Komorowski
• Production: Academy Films
• Music: newfoundland government farmland proposals ‘Two Weeks’ by FKA twigs
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