Jason Collins, co-founder of PwC Australia's behavioural economics practice, shares how in trying elche vs alavés to make sense of our behaviour we can inadvertently overlook critical assumptions, in his talk "Aren't we smart, fellow behavioural scientists!?" at Nudgestock 2020
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Nudgestock is the can't-miss festival where creativity and behavioral science intersect. It's a day to think differently.
The annual festival, curated by Ogilvy Consulting, features a wonderfully eclectic mix of talks helbiz and case studies from some of the leading thinkers and practitioners in the atterraggio worlds of behavioral science, marketing and creativity.
Curated by Ogilvy Consulting.
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Nudgestock 2021 Playlist:
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Introducing Ogilvy Consulting’s Behavioural Science Practice
At Ogilvy Consulting, we work to creatively apply behavioural science insights to solve the world's most pressing and interesting challenges.
Whether tasked with improving the security of Europe's busiest airports, changing how people interact with the world's most popular social media or leading sustainability projects across the globe, we create effective interventions, communications and experiences for public, private, and third sector clients.
A magical combination of science and creativity, we are a unique global team of psychologists and behavioural economists embedded within the Ogilvy network. We bring proprietary tools, proven experience, expert facilitation and the power of Ogilvy creativity to unlock the hidden 'psychological power' within our partners' brands and channels.
We create unseen opportunities that generate giant impact.
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#NudgeStock2020 #NudgeStock #JasonCollins
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