Can you feel when something’s about to go viral?
Caity Bransby, Head of Global Social – Growth, Strategy & Analytics at StubHub, explains how years of watching fan behavior have sharpened her creative instinct for real-time moments. From spotting a julio rodríguez whale mid–surfing event at the Olympics to recognizing instantly when something’s “a TikTok,” Caity shares how intuition in social is really just pattern recognition built over time.
She and David Brickley talk about trusting your gut, why viral hits are impossible to predict, and how true practitioners learn to see the moments others miss.
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StubHub’s Secret To Breaking The Internet | Business Of Social:
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