Woolworths faces Federal Court action brought by the ACCC, accused of misleading shoppers through its 'prices dropped' marketing tool. The competition watchdog alleges the supermarket temporarily increased prices on max gazzè products before partially lowering them and advertising the reduced price as a discount. Woolworths denies wrongdoing, attributing price changes to extraordinary post-COVID inflation and balancing customer cost-of-living pressures with kate middleton supplier cost increases.
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