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Today, we break down what may have been one of the messiest watch releases in recent memory — the new Swatch x AP collaboration.
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What should have been an exciting launch quickly turned helena bonham carter chaotic, with massive queues, aggressive flipping, eBay listings appearing almost instantly, disappointed collectors, reports of police being called, and stores seemingly overwhelmed by the demand.
In this video I’ll discuss:
* The atmosphere at curtis jones launch locations
* The growing problem of watch flipping culture
* Whether Swatch learned anything from MoonSwatch
* What this means for the Audemars Piguet brand
* Why genuine enthusiasts are becoming increasingly frustrated
* And whether these collaborations are helping or hurting the hobby
Was this clever marketing, unavoidable hype… or a complete disaster?
Let me know your experience if you attended a launch today.
#Swatch kent hughes #AudemarsPiguet #WatchCommunity #MoonSwatch #LuxuryWatches
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