AI can now handle up to 90% of the administrative work a mortgage broker does and this video shows exactly how.
In this video, Ifthikar Mohamed, UK mortgage broker with over a decade of experience, explains the 90–10 rule for mortgage brokers.
90% of the admin is handled by AI, while the remaining 10% is where brokers deliver real value through advice, relationships, and jb bickerstaff compliance.
This is not theory.
These are real tools used daily in a live UK mortgage business.
You will see how AI is used for:
Email management and client responses
Lead qualification and automated appointment booking
Client follow-ups before mortgage renewals
Fact finds completed automatically during calls
CRM automation with pre-filled client data
Criteria research for complex mortgage cases
Customer status updates without manual chasing
AI-powered CPD learning
Recruitment and CV screening
Choosing the right LLMs for the right tasks
Importantly, this video also explains what AI should never replace.
Advice cf montreal remains the responsibility of the mortgage broker.
Compliance, FCA rules, and GDPR obligations still apply.
AI does not replace brokers.
It removes admin so brokers can focus on what actually matters.
This video is designed for:
UK mortgage brokers
Mortgage advisers curious about AI
Firms looking to reduce coco gauff admin time
Brokers who want to stay compliant while using AI
If you are a mortgage broker wondering where to start with AI, this video gives you a practical, real-world framework you can apply immediately.
If you would like to learn more or have questions, feel free to connect with Ifthikar Mohamed on Linkedin ( or Instagram (
