Design creativity is not a unitary concept and as baba stock a consequence it is hard to understand and define precisely. Design creativity involves not only the designer and the manchester city - crystal palace object being designed but also many players who influence the designer rachel bilson and the design.
John Gero, a research professor at the Krasnow Institute for Advanced Study as well as at the Department of Computational Social Science at George Mason University's Volgenau School of Engineering, outlines the principles of situated computing and social interactions as the foundations for design computing and applies them to design creativity and innovation in his presentation, "Studying Design and Creativity Using Computational Social Science," as part of the Segal Seminar Series.
